We're interested in hearing about your experience. Submit your own testimonial by filling out our Customer Survey.

  • "We would love to give a big shout out to the Parts and Service Departments at Reel Brothers for going ABOVE AND BEYOND in helping us get this year's riding season started. They are an outstanding group of folks that care about their customers no matter how far away!"

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    Keith Resch - Kewanee, IL
  • "Great people to deal with. Easy to work with. Just had a great time buying my bike. Wonderful experience all the way around."

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    Anonymous - Rockton, IL
  • "My Brothers new an employee that worked there and I knew if I wanted a Bike this would be the place. My first bike since my late 20's and it is an experience I brag about especially the upgrades and issues others are having with the same parts. Bent over backwards to get a problem fixed ASAP. Bravo Zulu to ALL who work at Reel Brothers. Especially having to deal with me LOL."

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    Harry Knight Stritter - Endeavor, WI
  • "Top shelf Harley Davidson Dealership A+++
    Highly recommended !
    Keep up the great work."

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    Timothy White - Millston, WI
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    Danny Zimmerman - Sycamore,Il, IL
  • "It was a great pleasure to purchase our 2016 Ultra Glide Trike from Reels Brothers. They made it a real nice long distance buying experience. Recommend them."

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    Diane Flem - Richlands, NC
  • "Already familiar with the dealership"

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    Anonymous - Wisconsin Dells, WI
  • "I want to thank the entire staff at Reel Brothers Harley Davidson for making my first Harley Davidson purchase an extremely enjoyable and memorable experience. The entire experience was fabulous and to think it started with a simple phone call. The professionalism and knowledge by the entire staff is commendable. That is why I am a proud owner of a Reel Brothers Harley Davidson Fat Boy."

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    Arthur Olvera - St John, IN
  • "Couldn't have asked for a better buying,and set-up experience. Great owners and staff. Thank you Reel Bros. H-D!"

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    Tom Palmateer
  • "I was looking online and I seen a 2006 Road Star so I called and spoke with Dave. He was awesome and answered all my questions so I gave him a credit card and bought bike after being on phone with him for 10 minutes. Next I went on uship and in matter of hours had a transporter to pick up bike and deliver to me 700 miles away in Branson, Mo. To be honest I was anxious having bought a bike without seeing in person and having it delivered by a transported. Let me tell you, Dave described the bike 100% accurate and it was even nicer than he described. I am so happy with my new bike. Thanks Dave and thanks Teri for handling all my paperwork.. You Guys are AWESOME!"

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  • "Friendly and helpful staff!!! I would

    recommend Reel Brothers HD to everyone."

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    Bruce Wavra
  • "100% best harley I've been to. I'm from Chicago and had to get last minute service done to my bike to get back on the road. They took me in as soon as i pulled up, fixed it right up and tweaked some other things that they found wrong with my bike. They showed me exactly what was wrong and how they fixed it. Completely friendly service through and through. Definitely would recommend to anyone shopping and/or servicing!"

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    Dean Kershaw
  • "I am so impressed with the people and service at Reel Brothers HD. For folks in Sauk and SW Wisconsin, the drive here to Reel is MUCH better than the drive to Wolf in Madison. The ride, the deals, the people and service will leave you grinning.

    If you want up front and personal service, I guarantee that you will find it here! Thinking about a different ride? Give the Reel brothers Dave and Rod a chance to find it. I am on my second ride with them, with a push from my wife.

    I looked far and wide, and have not found a more responsive dealership."

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    Tim Burns
  • "We drove 460 miles from Pacific Mo to do business with Reel Brothers , couldn't beat the deal they gave me on my new Harley ....I have been buying new and used Harley-Davidson motorcycles for the past 30 years ..... Reel Brothers was one of the better dealerships I have been to ...... honest , fair and very helpful! I would recommend .... check with them before you buy , it might be worth the drive !"

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    Bobby Prater
  • "I have to once again throw the bone to Reel Brothers Harley-Davidson!! Called Rod Reel Saturday as, I had encountered a deer on the FLSTC and, a truck & trailer was sent to pick up the bike within 1/2 hour!! You'll not only get the best deal on a purchase from Reel Brothers but' their service is absolutely stellar and unmatched all important qualities when shopping for your' new or used Harley-Davidson!! Please do yourself a favor and check this friendly dealership out.."

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    Raymond Ludka Jr
  • "Just want to say I have never experienced a dealership as nice and honest. My father in law had a problem today on the side of the road and was picked up and taken back to your shop and he was back on the road very fast. I will be visiting your dealer ship in spring when I get my bike out!!!!"

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    Justin Grant
  • "Just bought my bike today from Reel Harley-Davidson and can't say enough great things. By far the best service I've ever been involved with at a dealership. Great selection of bikes, great staff and overall just a great experience. I will definitely deal with them for all my Harley needs."

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    Mathew Andres
  • "Top notch!!! Not like Harley-Davidson of Madison!!! stay away from them they have really gone down hill especially since closing up Sauk. Bunch of untalented cons... I tried talking to them about my problem and they banned me so do yourself a favor and make Reel Brothers your "go to" dealer."

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    William Johnson
  • "I was shopping for Christmas gifts today and Corinne was amazing! I have never felt more welcomed in a retail situation, ever. She went above and beyond to help me find everything I needed....even wrapped my gifts!! Customer service at its finest."

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    Heidi Doyle
  • "Extremely impressed with the customer service. Everyone was so helpful and really knew their stuff! By far the best Harley dealership we've been at. We will be return customers for sure!"

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    Hannah Fravel
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