About Reel Brothers Harley-Davidson®

At Reel Brothers Harley-Davidson®, we’re more than just your local motorcycle dealership—we’re your partners in the ride. With locations in Mauston and Wisconsin Dells, WI, we’re proud to serve riders throughout Tomah, Baraboo, the Dells, and beyond. As passionate Harley-Davidson® motorcycle enthusiasts ourselves, we understand the thrill of the open road, the power of American engineering, and the pride that comes with owning a Harley-Davidson® bike. Therefore, everything we do is focused on delivering exceptional service, unbeatable selection, and a riding experience you’ll never forget!
 

New & Pre-Owned Harley-Davidson® Motorcycles

Whether you’re searching for your very first bike or upgrading to a new model, Reel Brothers Harley-Davidson® has you covered. We offer a wide selection of new Harley-Davidson® motorcycles, including cruisers, tourers, trikes, and sports bikes. If you prefer something with history and character, you can check out our ever-changing lineup of quality pre-owned Harley-Davidson® bikes, each inspected and tuned up for your next adventure.
 

Trade-In Your Current Ride

Are you ready to move on from your current motorcycle? We make trade-ins fast and easy. All you got to do is bring your bike, and our team will offer a fair, market-based appraisal to help you put its value toward your next bike. This is a smart and seamless way to upgrade your ride with confidence.
 

Financing Solutions Built for Riders

At Reel Brothers Harley-Davidson®, we believe financing your dream bike should be as smooth as the ride itself. Our in-house finance team works with trusted lenders to secure competitive rates and flexible terms. Whether you’re buying your first bike or adding another to your collection, we’ll help you ride off with a payment plan that fits your lifestyle.
 

Genuine Harley-Davidson® Bike Parts & Accessories

Customize your bike your way with parts from our fully stocked parts department. We carry genuine Harley-Davidson® parts, MotorClothes®, and accessories so you can maintain, repair, or upgrade confidently. If you need a hand choosing the right parts, our knowledgeable team is excited to help.
 

Expert Service for Every Mile

Our service department is staffed by factory-trained technicians who know Harley-Davidson® bikes inside and outside. Whether you need routine maintenance, performance upgrades, or a complete overhaul, we’ll get you back on the road quickly and safely.
 

Contact Us

Stop by Reel Brothers Harley-Davidson® in Mauston or Wisconsin Dells, WI, to peruse our fine selection of premium bikes for sale. To schedule an appointment, dial (608) 847-7702 or complete the online form below. We’re here to help you find your freedom on two wheels, so stop by today!